Love Sam

Love Sam

Love Sam

Dawn Mayo is the founder and designer of LOVE SAM and CHELSEA FLOWER. At an early age Dawn was exposed to the world of wholesale and retail, beginning with her grandfather and father. Dawn was surrounded by creative design and her love for lush fabrics and exquisite detail came to fruition. She attended the Fashion Institute of Technology with a focus on Merchandising, Design and Marketing.

Dawn would then take this passion and was a highly revered stylist with Barneys New York. She transitioned her aptitude for fashion to professional styling. Dawn worked in the media world styling for commercials, TV and movies

Dawn later went on to launch leading European brands REISS, American Vintage, Bella Dahl, and All Saints nationwide. With her unequivocal eye for emerging designers and unparalleled ability to merchandise, she opened Dawn Mayo Associates, a leading apparel sales showroom at the age of 26 years old.

In 2008 Dawn was able to create and launch her collection, CHELSEA FLOWER a beautiful blend of luxe fabrics, intricate details and flattering silhouettes. Dawn expanded her design vision in 2011 with the whimsical, modern, and bohemian inspired collection LOVE SAM, named after her beloved father Sam.

In 2015 Dawn began to rebrand her LOVE SAM namesake label and combine the aesthetics of CHELSEA FLOWER and LOVE SAM to truly capture her persona and focus on an entire lifestyle. She merged the strength of each collection- the romantic ease of LOVE SAM mixed with the dressier design of CHELSEA FLOWER to re-establish LOVE SAM.

LOVE SAM still maintains the DNA of an easy, relaxed lifestyle with intricate and exquisite details, and now also captures the dressier, night out and sophisticated edge to balance out the dichotomy which is LOVE SAM.

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